Top tips for writing website copy that talks the talk and walks the walk.

Four signs you should bring a freelance writer on board.

Are you making the right mistakes or the wrong ones?

Storytelling, scene-setting and character-building - heritage interpretation is about so much more than dates and names.

A strong and consistent tone of voice helps you to connect with your clients. Read on to find out why - and to play my tone-of-voice game…

Higher website traffic, better-informed clients and stronger brand credibility. Blogging is the business.

Artificial intelligence. Some people are worried it’ll take over their jobs. Some people think it’ll take over the world. And others are finding new and exciting ways to put it to fantastic use. Is content writing one of them?

Content writer, copywriter, creative writer… We wordsmiths come in many different forms.

(Hint: it has nothing to do with copyright)