Get a blog content writer in your corner

Once upon a time, the fishwives of Edinburgh would stand on the Royal Mile and sing about their delicious, freshly caught fish, enticing people to their stalls with a melody.

These days, you might not have a merry tune up your sleeve, but you can have a blog content writer.

Blog writing does a very similar thing to those singing street sellers: it attracts potential customers to your (digital) stall: your website. One study found that blogging increases website traffic by 55%.

Once people are on your blog page, they’re far more likely to explore your website, along with your services, events, or products.

Anything else?

Yes! Not only do blogs drive internet traffic your way, they also demonstrate your industry expertise, help customers to make informed decisions, and strengthen your brand identity.

But if you need a little more reassurance as to why blogging is the best thing since sliced bread, I have in fact written a blog about it…

Why hire a blog content writer?

Surely nobody knows more about your industry and organisation… than you?

Absolutely. However, a blog isn’t just about giving people useful information. The most important thing for attracting readers to your blog is to write engaging, digestible content.

Because over half of people reading blogs do so to be entertained.

And no one knows how to hook a reader like a professional writer does.

Blogging is also one of those tasks that business owners and department leads know they should be doing, but can never quite find the time to do.

As a freelance writer, I have dedicated time to craft highly readable blogs that bring people to your website.

No singing necessary.